Plastic Promotional Mugs
I have updated the promotional mug section with a new range of plastic promotional mugs. These mugs are durable and break resistant. This makes them a welcome alternative to ceramic mugs which are prone to chip or crack. The range includes a thermal mug, designed to keep drinks warm (or cold).
If you prefer an environmentally friendly promotion, a good choice would be the recycled promotional mug.
Of course being plastic, the mugs are suitable for children, like the plastic Tumbler.
Air Fresheners Most Popular In-Car Item
A recent survey has revealed that around 40% of motorists use their cars like mobile offices. The survey, from www.motorinsurance.co.uk, also found that the most popular adornment for vehicle owners was an air freshener. Why not use this fact and display your details on one of our promotional air fresheners?
Lighter Update on akprinting.co.uk
I have updated the promotional lighter page on akprinting.co.uk to include more information, and also add some more lighters to the range. Check out the new LED lighters which we hope to get in stock early next month.
We can offer short lead times on stock items and competitive printing prices on all lighters.
Issues
We are having some connectivity issues which I am trying to sort out. Hopefully then I can update the site with all the great new stuff I have created!
Very frustrating.
Promotional Calendars 2006
All new 2006 range and prices for printed promotional calendars have now been uploaded to the calendar section. Corporate calendars are not only a well-recieved gift, but provide you with the ideal medium to reach your target audience 365 days a year. Making printed calendars a cost-effective, high impact part of any advertising campaign.
On our calendar range we offer:
- Free artwork and design
- Free mix and match of titles within calendar groups
- Overprinted in red, blue, black or green at no extra cost.
- 25 calendars minimum quantity
What is Marketing?
If your organization has got something to sell, then marketing should matter to you. Without marketing, how will anyone know what you've got to offer? Of course, the quality of the merchandise matters, but if nobody knows about it, how can they buy it? It's clear that the right kind of promotion makes all the difference.
To be a successful marketeer, you really have to understand the concept of marketing. Marketing is the science of making prospective customers into real purchasers! Even the best item in its class won't sell successfully if nobody is aware of it. Some items need less pushing than others, but sales of most artefacts will be boosted by the right kind of promotion. A sound method of marketing a product is to persuade potential buyers that they really must have it straightaway otherwise they'll miss out.
Marketing is an in-depth specialist subject; many people study marketing for years to perfect their techniques. This article deals with the absolute basics to get you started.
Know Your Customers
The most important aspect of marketing is to know your customer. You have to know who you are trying to sell to so you can understand how to market them. You need to get inside the head of your customers to find appealing ways to grab their attention and make them want your goods or services. By having your brand name on your clients wall calendar or clock will make them think of your business everytime they glance at the item.
To understand your customers you need to think about how they think, how they function and what influences their decision to purchase something. You need to think about what they will think about your product. You need to think about how they will feel about your product and what will inspire them to buy your product. Many of our promotional products can influence this decision.
Simply instructing someone to buy an item is not enough. A little persuasion is required. The item needs to attract the interest of the potential customer, preferably so much so that they'll make an immediate purchase. Marketing can be targeted at different sectors - male or female, young or old, etc. However, a mass market approach can often be used. The nature of your merchandise should determine the marketing strategy which is best.
The most important thing is to always remember your customer and think like they do so you can market to them in the best way.
LED Lighters - Coming Soon
We will soon be offering a new range of promotional cigarette lighters. They are a totally new design, but similar in style to the popular electronic and refillable Premier lighters. What sets the new lighters apart is that they contain a button, which when pressed activates an LED light on the bottom. The lighters will come in 8 colours: White, Black, Yellow, Green, Red, Blue, Metallic Silver and Dark Metallic Blue. Please check back soon for more details.
Promotional Stress Products
Many fun and unusual shapes have been added to the promotional stress shape section of www.akprinting.co.uk. You could choose promotional stress balls, which are great value, or you could opt for a more unusual vibrating stress product.
